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Marconi Evolution

New Street, Chelmsford

Bellway Homes

437 new homes

Bellway Homes

Available to move 2015

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Preservation of the iconic Marconi factory premises and extension into a large housing development that brings new homes, open spaces and amenities to Chelmsford

Integrating
into the neighbourhood

(1)Retained 1912 Building (2)Retained Water Tower (3)Pedestrian Arrival Point (4)Pedestrian Linkages (5) New Vehicle Entrance (6) Improved Vehicular Access (7) Secondary Vehicle Access (8) Potential Pedestrian Link (9) Definition to Street Frontage

Integrating
into the neighbourhood

(1)Retained 1912 Building (2)Retained Water Tower (3)Pedestrian Arrival Point (4)Pedestrian Linkages (5) New Vehicle Entrance (6) Improved Vehicular Access (7) Secondary Vehicle Access (8) Potential Pedestrian Link (9) Definition to Street Frontage

Integrating
into the neighbourhood

Integrating
into the neighbourhood

Integrating
into the neighbourhood

Location Plan

Integrating
into the neighbourhood

Location Plan

Integrating
into the neighbourhood

1. Connections

Site Plan Indicating Layout and Routes Across the Site

The site is bounded by a large commercial housing block, a carpark structure to the south, low-rise housing to the north, and a busy access road to the east.

Integrating
into the neighbourhood

1. Connections

Site Plan Indicating Layout and Routes Across the Site

The site is bounded by a large commercial housing block, a carpark structure to the south, low-rise housing to the north, and a busy access road to the east.

Integrating
into the neighbourhood

1. Connections

Perspective Showing Permeability of the Scheme, and Integration with the Surroundings

Integrating
into the neighbourhood

1. Connections

Perspective Showing Permeability of the Scheme, and Integration with the Surroundings

Integrating
into the neighbourhood

1. Connections

Perspective Showing a Variety of Movement Through the Site

Integrating
into the neighbourhood

1. Connections

Perspective Showing a Variety of Movement Through the Site

Integrating
into the neighbourhood

1. Connections

Map of the Surrounding Areas Activities

Integrating
into the neighbourhood

1. Connections

Map of the Surrounding Areas Activities

Integrating
into the neighbourhood

1. Connections

Perspective Displays Four Entrances with a Distinct Character

Integrating
into the neighbourhood

1. Connections

Perspective Displays Four Entrances with a Distinct Character

Integrating
into the neighbourhood

2. Facilities and services

Walkability Map, Green Indicates Easy Access, While Change in Color Represents Decrease in Walkability

Integrating
into the neighbourhood

2. Facilities and services

Walkability Map, Green Indicates Easy Access, While Change in Color Represents Decrease in Walkability

Integrating
into the neighbourhood

2. Facilities and services

Generous Pedestrian and Cycle Routes in This Town Centre Development

Integrating
into the neighbourhood

2. Facilities and services

Generous Pedestrian and Cycle Routes in This Town Centre Development

Integrating
into the neighbourhood

2. Facilities and services

Proximity to Public Transport (Development in Red). Image Provided By: http://www.chelmsford.gov.uk/planning

Integrating
into the neighbourhood

2. Facilities and services

Proximity to Public Transport (Development in Red). Image Provided By: http://www.chelmsford.gov.uk/planning

Integrating
into the neighbourhood

3. Public transport

Permeable Perimeter and a Multitude of pedestrian Routes Promotes Walkability

Close to a frequent bus point, safe cycle and pedestrian routes around the site and to local facilities, and cycle storage provision.

Integrating
into the neighbourhood

3. Public transport

Permeable Perimeter and a Multitude of pedestrian Routes Promotes Walkability

Close to a frequent bus point, safe cycle and pedestrian routes around the site and to local facilities, and cycle storage provision.

Integrating
into the neighbourhood

3. Public transport

Overview of Green Space

Yes, green travel plans exist,

Integrating
into the neighbourhood

3. Public transport

Overview of Green Space

Yes, green travel plans exist,

Integrating
into the neighbourhood

4. Meeting local housing requirements

Types of Accommodation, 1/3 of Units Allocated for Affordable Housing

Integrating
into the neighbourhood

4. Meeting local housing requirements

Types of Accommodation, 1/3 of Units Allocated for Affordable Housing

Creating a Place

5. Character

Site Plan Displays Integrated Open Space with Three Main Pockets and a Central Articulated Square

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Site Plan Displays Integrated Open Space with Three Main Pockets and a Central Articulated Square

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Site Plan Displays Integrated Open Space with Three Main Pockets and a Central Articulated Square

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Site Plan Displays Integrated Open Space with Three Main Pockets and a Central Articulated Square

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Landscaped Central Square and Inclusion of Organic Pathways Helps to Create Identity

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Landscaped Central Square and Inclusion of Organic Pathways Helps to Create Identity

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Retention of Historic Structures

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Retention of Historic Structures

design areas vary in building size and open spaces, in addition to the retention of historic buildings in key places, all of which help to create separate spheres of character within the development

Creating a Place

5. Character

Even Though Architectural Style is Based on the Same Principles, There is a Pleasant Contrast Between Old and New

Creating a Place

5. Character

Even Though Architectural Style is Based on the Same Principles, There is a Pleasant Contrast Between Old and New

Creating a Place

5. Character

Building Height is Similar to Surrounding Context and Architectural Style

Creating a Place

5. Character

Building Height is Similar to Surrounding Context and Architectural Style

Creating a Place

5. Character

Creating a Place

5. Character

Creating a Place

5. Character

Creating a Place

5. Character

Creating a Place

5. Character

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

Overview of Greenspace

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

Overview of Greenspace

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

Specific Elements of Central Square

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

Specific Elements of Central Square

The combination of various trees, and other landscape elements, particularly in the central space, helps to create a sense of place not only for the residents but also for those passing through the development.

Creating a Place

5. Character

Detail of Hard Landscaping Materials and Boundary Treatments

Primary diagonal route through the development consists of block paving in various colors depending on the area, while the inner Hard Landscaping consists of block paving that is permeable

Creating a Place

5. Character

Detail of Hard Landscaping Materials and Boundary Treatments

Primary diagonal route through the development consists of block paving in various colors depending on the area, while the inner Hard Landscaping consists of block paving that is permeable

Creating a Place

6. Working with the site and context

Model View of Historic Buildings

Creating a Place

6. Working with the site and context

Model View of Historic Buildings

Creating a Place

6. Working with the site and context

Landscape Design of

Creating a Place

6. Working with the site and context

Landscape Design of

Creating a Place

6. Working with the site and context

Retained Mature Trees Along the Site Perimeter Reinforce the Sense of Place

Creating a Place

6. Working with the site and context

Retained Mature Trees Along the Site Perimeter Reinforce the Sense of Place

Creating a Place

6. Working with the site and context

Differences in Building Height Aid the Visual Legibility of the Space and Reinforce Spatial Character

Creating a Place

6. Working with the site and context

Differences in Building Height Aid the Visual Legibility of the Space and Reinforce Spatial Character

Creating a Place

6. Working with the site and context

New Program for Three Remaining Historical Buildings in Order to Integrate Certain Aspects into New Build

Creating a Place

6. Working with the site and context

New Program for Three Remaining Historical Buildings in Order to Integrate Certain Aspects into New Build

Creating a Place

6. Working with the site and context

Site Plan Indicating Retained Vegetation

Creating a Place

6. Working with the site and context

Site Plan Indicating Retained Vegetation

Creating a Place

7. Creating well defined streets and spaces

Blue: generating pockets of space in order to decrease connectivity with noisy street. Red: buildings on the of the scheme are arranged following the open space logic. Yellow: buildings are arranged linearly following Marconi Rd. logic

Creating a Place

7. Creating well defined streets and spaces

Blue: generating pockets of space in order to decrease connectivity with noisy street. Red: buildings on the of the scheme are arranged following the open space logic. Yellow: buildings are arranged linearly following Marconi Rd. logic

Creating a Place

7. Creating well defined streets and spaces

Model Demonstrating Buildings Located on Street Corners and Junctions

Creating a Place

7. Creating well defined streets and spaces

Model Demonstrating Buildings Located on Street Corners and Junctions

Creating a Place

7. Creating well defined streets and spaces

Model Demonstrating Buildings Located on Street Corners and Junctions

Creating a Place

7. Creating well defined streets and spaces

Model Demonstrating Buildings Located on Street Corners and Junctions

Creating a Place

8. Easy to find your way around

Permeability, Landscape Design, and Pathways, Help Guide Residents and Visitors Through the Development

Creating a Place

8. Easy to find your way around

Permeability, Landscape Design, and Pathways, Help Guide Residents and Visitors Through the Development

Creating a Place

8. Easy to find your way around

Permeability, Landscape Design, and Pathways, Help Guide Residents and Visitors Through the Development

Creating a Place

8. Easy to find your way around

Permeability, Landscape Design, and Pathways, Help Guide Residents and Visitors Through the Development

Creating a Place

8. Easy to find your way around

There Are Three Historic Structures on the Site, One Large Building to the West and Two to the South Which Help People Nagivate

Creating a Place

8. Easy to find your way around

There Are Three Historic Structures on the Site, One Large Building to the West and Two to the South Which Help People Nagivate

Creating a Place

8. Easy to find your way around

Creating a Place

8. Easy to find your way around

Creating a Place

8. Easy to find your way around

Creating a Place

8. Easy to find your way around

Street & Home

9. Streets for all

The Streetscape Promotes Low-Speed Vehicular Traffic Through Changes in Grade and a Shared Surface

Street & Home

9. Streets for all

The Streetscape Promotes Low-Speed Vehicular Traffic Through Changes in Grade and a Shared Surface

Street & Home

9. Streets for all

Vehicular Traffic and Parking are Located on the Perimeter of the Scheme

Street & Home

9. Streets for all

Vehicular Traffic and Parking are Located on the Perimeter of the Scheme

Street & Home

9. Streets for all

Landscaping, size of the pathways, inclusion of dropped kerbs promote pedestrian, rather than vehicular, movement through the space

Street & Home

9. Streets for all

Landscaping, size of the pathways, inclusion of dropped kerbs promote pedestrian, rather than vehicular, movement through the space

Street & Home

9. Streets for all

Landscaping, size of the pathways, inclusion of dropped kerbs promote pedestrian, rather than vehicular, movement through the space

Street & Home

9. Streets for all

Landscaping, size of the pathways, inclusion of dropped kerbs promote pedestrian, rather than vehicular, movement through the space

Street & Home

9. Streets for all

Landscaping, size of the pathways, inclusion of dropped kerbs promote pedestrian, rather than vehicular, movement through the space

Street & Home

9. Streets for all

Landscaping, size of the pathways, inclusion of dropped kerbs promote pedestrian, rather than vehicular, movement through the space

Street & Home

9. Streets for all

Street & Home

9. Streets for all

Street & Home

9. Streets for all

Street & Home

9. Streets for all

Street & Home

9. Streets for all

Street & Home

9. Streets for all

Street & Home

9. Streets for all

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9. Streets for all

Street & Home

10. Car parking

Aerial view showing the location of surface and subsurface car parks

Street & Home

10. Car parking

Aerial view showing the location of surface and subsurface car parks

Street & Home

10. Car parking

Well-designed on-street car parking

Street & Home

10. Car parking

Well-designed on-street car parking

Street & Home

10. Car parking

Car parking on plot in front of houses

Street & Home

10. Car parking

Car parking on plot in front of houses

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Landscape Master Plan Displaying Common Green Spaces

Street & Home

11. Public and private spaces

Intimate Entrance Spaces, Tree Lines, Courtyard Areas and Pathways Help to Define the Boundaries While Maintaining Permeability

Street & Home

11. Public and private spaces

Intimate Entrance Spaces, Tree Lines, Courtyard Areas and Pathways Help to Define the Boundaries While Maintaining Permeability

Street & Home

11. Public and private spaces

Diagram indicating boundary treatments in depth

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11. Public and private spaces

Diagram indicating boundary treatments in depth

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11. Public and private spaces

Rows of Trees to Visually Reinforce Boundaries

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11. Public and private spaces

Rows of Trees to Visually Reinforce Boundaries

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11. Public and private spaces

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11. Public and private spaces

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12. External storage and amenity space

Bin storage and collection strategy

Each plot includes a 30 litre dedicated recyling bin, and all private gardens have compost bins. External bin storage capacity exceeds requirements of the local authority or B5 5906.

Street & Home

12. External storage and amenity space

Bin storage and collection strategy

Each plot includes a 30 litre dedicated recyling bin, and all private gardens have compost bins. External bin storage capacity exceeds requirements of the local authority or B5 5906.

Street & Home

12. External storage and amenity space

Public realm planning includes cycle stands for visitors

858 secure cycle parking spaces will be provided for the 437 dwellings in accordance with adopted minimum space standards. For apartments these will be located within covered cycle stores and for houses within sheds in gardens that have rear access.

Street & Home

12. External storage and amenity space

Public realm planning includes cycle stands for visitors

858 secure cycle parking spaces will be provided for the 437 dwellings in accordance with adopted minimum space standards. For apartments these will be located within covered cycle stores and for houses within sheds in gardens that have rear access.

Street & Home

12. External storage and amenity space

Cycle storage in communal stores and garden sheds

858 secure cycle parking spaces will be provided for the 437 dwellings in accordance with adopted minimum space standards. For apartments these will be located within covered cycle stores and for houses within sheds in gardens that have rear access.

Street & Home

12. External storage and amenity space

Cycle storage in communal stores and garden sheds

858 secure cycle parking spaces will be provided for the 437 dwellings in accordance with adopted minimum space standards. For apartments these will be located within covered cycle stores and for houses within sheds in gardens that have rear access.

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